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, FLP) was lunched to promote socially viable and environmentally friendly flower production in developing countries This program was established in the early 1990s in Germany thanks to effective NGO lobbying and became the de facto benchmark in Germany for cut flowers in the early Colombian producers attacked the FLP because of its lack of respect for WTO rules, including its use of inappropriate one-size-fits-all standards, and its opaque and costly certification requirements. They considered it as discriminatory and had significant effects on Colombian growers' access to this high-value market. Indeed, between 1992 and 1996, while the global trade in cut flowers was expanding, Colombia's flower exports to Germany registered a fall of nearly 25% between, 1990.
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