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Contribution à l'étude de l'environnement industriel des systèmes de distribution: Le cas de la presse imprimée dans les pays de l'Union Européenne

Abstract : The present thesis deals with industrialization which takes place within press distribution systems in certain countries of European Union., in particular France, Great Britain, Germany, Italy and Spain. It stresses liberalization and regulation of realization operation of titles diffusion according to mechanisms and processes borrowed from industrial logistics and marketing distributor specific to the sector of the current goods distribution. After introduction constraints and specificities related to comparative study of press diffusion markets, firstly we propose an structural analysis of the titles distribution system in order to highlight the managing changes within the chain of edition and diffusion. secondly we analyze relational process and payment model which control the service and exchange work between members in order to emphasize commercial practices. The total resolution framework falls under a methodological prospect developed originally by the industrial economy in order to analyze offer market structure about an industry. Except this theoretical framework, we propose various links study of diffusion chain in their industrial environment by calling on the analysis models of current distribution channels
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https://tel.archives-ouvertes.fr/tel-00011007
Contributor : Ahmed Yalles <>
Submitted on : Sunday, December 4, 2005 - 7:55:34 PM
Last modification on : Thursday, November 19, 2020 - 3:38:02 PM
Long-term archiving on: : Friday, April 2, 2010 - 10:17:48 PM

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  • HAL Id : tel-00011007, version 1

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Ahmed Yalles. Contribution à l'étude de l'environnement industriel des systèmes de distribution: Le cas de la presse imprimée dans les pays de l'Union Européenne. domain_stic.econ. Université Stendhal - Grenoble III, 2000. Français. ⟨tel-00011007⟩

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