Abstract : Abstract
The management of the innovation is defined here as the set of all actions to be led and choices to make, to favor emergence, to decide on the launch, and to achieve the marketing of new products or the placing of new processes of the enterprise.
Adopting a method of “interested search” we were able to identify the current questions of management of the innovation with the responsibles for the innovation of big french companies belonging to various fields of activities. At the same time, we realized depth case studies in a dozen companies on three essential problems: the representation of the projects of innovation at the various actors, the management of the portfolios of projects of innovation, and the representation of the necessities of the future customer during the process of innovation, bringing to light several concepts such the mandate to innovate or the strategic intensity of the innovation.
We so built a dynamic typology of the innovation projects, and a Systemic Model of Management of the innovation, considered as being the module of decision of the system of innovation of the company, acting on the effective module (the innovation projects itself) and using informations supplied with the module of information of the system innovation.
So we show that it is by organizational structures, with patterns of decisions and with specific tools of management of projects and management of portfolios of projects, that the company can expect to move on a second buckle of learning allowing it to innovate in a relevant and efficient way.
The pattern we propose so has to be situated in a context marked by the massive arrival of digital technologies leading us to the concept of manager technologies.