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COOPETITION ET CREATION DE VALEUR ENTRE TPE : LE CAS DE L’AOC CÔTES D’AUVERGNE

Abstract : Coopetition is highly studied, but its mechanisms still need to be further investigated. Among them, we explore the different forms of value creation expected when coopetition occurs between VSEs. Our qualitative approach is comprehensive. This study focuses on the wine AOC Côtes d'Auvergne. We have collected and analysed primary and secondary data, performing non-participatory observation and semi-directive interviews, with various actors involved in the project. The analysis of the data collected allows us to identify nine forms of value creation-destruction. While we find some occurrences that are already well documented, some observations differ quite significantly (innovation dynamics in particular), or have not yet been identified by the literature (solidarity/help among competitors, welcome reserved for new entrants).
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https://hal.archives-ouvertes.fr/hal-03195773
Contributor : Anne Albert-Cromarias Connect in order to contact the contributor
Submitted on : Friday, September 24, 2021 - 10:10:59 AM
Last modification on : Saturday, September 25, 2021 - 3:07:59 AM

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Anne Albert-Cromarias, Alexandre Asselineau, Grégory Blanchard. COOPETITION ET CREATION DE VALEUR ENTRE TPE : LE CAS DE L’AOC CÔTES D’AUVERGNE. Question(s) de Management, éditions EMS, 2021, pp.37-47. ⟨10.3917/qdm.213.0037⟩. ⟨hal-03195773⟩

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